Food Friday - Plant-based vs. animal protein

Food Friday is back! In the upcoming season, we’ll write once more about our vision and strategy on several food topics. We kick start this season with a topic that is getting more and more media attention: eating less meat. How do we feel about riders eating less/no meat? Meat is after all a known source for protein. One of the macronutrients, just like carbohydrates and fat, which are the important pillars of our riders’ meal plan.