“Lease a Bike's mission is to inspire people to go biking. For sports, for commuting and in everyday life", says Ward Matser, Managing Director at Lease a Bike. "What better way to spread this message than through an extremely inspiring cycling team? We want to encourage people to live healthier and more sustainable lives and see Team Visma | Lease a Bike as a way to contribute to this. We are already successful in the Netherlands, Belgium, Germany, Sweden, Austria, the US and France and are expanding to other countries in Europe. We believe in innovation, developing talent and getting a little better every day. A vision we share with the cycling team.” 

In addition to Lease a Bike, Pon is also connected to the cycling team through the brands Cervélo, Nimbl, Škoda, Reserve Wheels and MAN Trucks.