With cycling fans from all over the world being able to tune in live, the preview show will offer a behind-the-scenes perspective on the team's preparations and ambitions for this year’s Tour de France. Hosted from the team's High Performance Center in Den Bosch, the show will combine exclusive interviews, rider appearances and interactive elements designed to bring supporters closer to the team.

The live show will serve as the stage for the official announcement of the eight riders who will represent Team Visma | Lease a Bike at the upcoming Tour de France. In addition, viewers will be given a first look at a unique partner activation, with the Lease a Bike partners that will be featured on the socks and gloves of the selected riders throughout the race also being revealed during the broadcast.

Head of Racing Marc Reef will join the live broadcast to share the ambitions that will guide Team Visma | Lease a Bike over three weeks of racing in France. Throughout the liveshow, several riders will join the show to discuss their road to the Tour de France, reflecting on their preparation, expectations and individual roles within the team.

“Announcing our Tour de France selection is always a special moment, not only for the team but also for our fans around the world,” says Jasper Saeijs, Chief Business Officer. “With this YouTube live preview show, we want to bring our fans closer to the team and give them a unique look behind the scenes as we prepare for the biggest race on the calendar. Together with Lease a Bike, we have created a format that goes beyond a traditional line-up announcement. It allows us to tell the stories behind our riders and preparation.”

Fans can watch the full Tour de France live show on the team's YouTube channel.