This new collaboration marks an important milestone for Team Visma | Lease a Bike. The team is proud to partner with a global brand like Nike, which shares the same commitment to sport and supporting athletes. The choice for Team Visma | Lease a Bike reflects a shared ambition to make an impact, both on and off the bike.

All apparel worn by riders and staff off the bike – from jackets to shirts – will be provided by Nike. The caps and beanies worn by riders during podium ceremonies are also part of this new partnership.  

Under the motto: We ride beyond victory, Team Visma | Lease a Bike collaborates with brands that dare to look beyond the podium. Richard Plugge, CEO of Team Visma | Lease a Bike, explains: “We actively seek partnerships with brands that strive not only for victories but also for meaning and impact. In the end, it’s about what you leave behind. That’s where Nike and Team Visma | Lease a Bike find common ground. It aligns perfectly with our own belief: we ride for more.” 

Plugge is proud to connect a global brand like Nike to the team: “It’s fantastic to see Nike partnering with Team Visma | Lease a Bike. After all, they only go for the very best. This collaboration also offers valuable opportunities in terms of brand visibility and premium merchandise for our fans.”