Team Jumbo-Visma and La Machine launch partnership with exclusive Giro jersey
La Machine has joined Team Jumbo-Visma as a new casual clothes partner. The sports team and the Dutch cycling lifestyle brand kick off their partnership by launching an exclusive casual shirt in honour of Primož Roglič's Giro victory. La Machine has committed to the cycling team until 2025.
Last Sunday, Slovenian Roglič won the Giro d'Italia. It is the first time in Team Jumbo-Visma's existence that the team has won the general classification of this race. Such an extraordinary achievement calls for a unique souvenir. Together with La Machine, Team Jumbo-Visma has designed an exclusive pink Giro shirt, especially for all athletes, staff and fans. The shirt can be pre-ordered in the webshop.
As of today, La Machine will also supply all other casual team clothing for the cycling teams. From July 1, the start of the Tour de France, all riders and staff will have a set of casual clothing from the brand. The line has been specially designed for Team Jumbo-Visma. Each garment features a tricolour stripe: pink, yellow and red, referring to the colours of the leader's jerseys in the grand tours.
"La Machine fits well with our philosophy and the image of our team"
"La Machine is a Dutch company for and by cycling enthusiasts. They have put a lot of time and energy into developing the best possible casual wear for the demanding pro", said Sander Kruis, commercial manager at Team Jumbo-Visma. "Their clothing is timeless, stylish, comfortable and meets the highest (quality) standards. This fits well with our philosophy and the image of our team."
La Machine is making its debut on the WorldTour thanks to this partnership. "This is a dream come true", said Rens Robroek, co-founder of La Machine. "By outfitting the strongest cycling team in the world, we have a unique opportunity to represent the best riders and increase our visibility. This allows La Machine to operate at the highest level."