As on January 1, 2023, Lease a Bike will be a subsponsor of Team Jumbo-Visma along with Pon. This means, among other things, that the brand will be visible on the riders' cycling jerseys in 2023.

For Richard Plugge, general manager of Team Jumbo-Visma, the collaboration with the new partner feels natural. "Lease a Bike's mission is to motivate and inspire working Europe to ride their ideal bicycle. The bicycle is an integral part of life in Belgium and the Netherlands. Not just for sport but also in our everyday lives. We intend to introduce the rest of the world to this cycling culture by working with Lease a Bike."

If it was up to Lease a Bike, the lease bike will become a permanent part of the mobility plan of any organization. Marketing manager Femke de Bruijn: "We believe cycling is more than just a means of transportation. Cycling is both beneficial to your health and a part of our society. It is good for your health, your wallet and the world. We want to promote healthier and more sustainable lifestyles. We believe that our collaboration with Team Jumbo-Visma does just that. After all, the riders of Team Jumbo-Visma are an example and source of inspiration for young and old to ride the bike more often."

https://www.lease-a-bike.nl/en...Twenty-five percent of employees take their bikes to commute to work. E-bike owners claim they are willing to make a 15-kilometre one-way ride to work. Due to the gross-net benefit, spread payment, included service and insurance, and the lease bike programme offered by Lease a Bike, for example road bikes, cargo bikes and e-bikes are now much more affordable.

Practice shows that those who rent a bike through their workplace cycle 73% more than they did before. For this reason, more than 20,000 companies in the Netherlands, Belgium, Germany, and Austria currently provide their staff with company bicycles through Lease a Bike. Team Jumbo-Visma and Lease a Bike plan to promote this further in 2023.

More info about Lease a Bike can be found here.