Bowers & Wilkins is renowned for its high-performance audio technology and refined design. With six decades of expertise in engineering premium audio products, the brand has become a trusted choice for artists, athletes, and individuals who expect uncompromising quality. 

Bowers & Wilkins headphones play an important role in the daily routine of Team Visma | Lease a Bike’s riders, supporting their focus during pre-race warm-ups and in the team bus on the way to the race start, as well as helping them relax and switch off on travel days. This partnership supports both performance and recovery throughout a demanding season.

Sven van der Lugt, Head of Partnerships at Team Visma | Lease a Bike, is pleased with the extension of the collaboration: “We are very happy to continue our partnership with Bowers & Wilkins, a beautiful brand with high-quality products that shares our belief that performance lives in every detail. Our riders use their Bowers & Wilkins headphones as part of their preparation and recovery, which reflects how naturally this partnership fits.”