Team Visma | Lease a Bike and La Machine extend their partnership
Team Visma | Lease a Bike is excited to announce the extension of its partnership with La Machine, the Dutch cycling lifestyle brand, until the end of 2025. This extension marks the next phase of an already successful collaboration, bringing continued support to the team’s casual clothing needs.
La Machine has been the team’s official casual clothing partner since July 2023. With timeless and functional designs that resonate with riders, staff, and fans, La Machine combines style and comfort both on and off the bike. As the exclusive clothing partner, La Machine focuses on stylish casual wear that allows riders and staff to relax off the bike and prepare for new challenges. In 2025, the collaboration will feature special designs inspired by top athletes such as Wout van Aert and Jonas Vingegaard.
"Their clothing aligns perfectly with the needs of our team, offering both high quality and exceptional style"
“We’re thrilled to extend our partnership with La Machine,” says Sander Kruis, commercial director of Team Visma | Lease a Bike. “Their clothing aligns perfectly with the needs of our team, offering both high quality and exceptional style. With this extension, we continue our strong collaboration and reinforce La Machine’s role as the team’s official casual partner.”
Rens Robroek, Co-Founder of La Machine, shares his excitement about the ongoing collaboration: “It’s been fantastic to work with Team Visma | Lease a Bike since July 2023. This partnership has significantly increased our visibility and introduced our brand to a new group of customers. The extension gives us the opportunity to further establish ourselves as the go-to brand for casual cycling apparel, both for well-trained Sunday riders and professionals.”
