Team Visma | Lease a Bike announces partnership with Powerade
Team Visma | Lease a Bike is pleased to announce its partnership with Powerade. This new collaboration brings together our team with a globally recognized sports beverage brand, marking a significant step forward in our collective commitment to professional cycling.
Team Visma | Lease a Bike eagerly anticipates the opportunities presented by this partnership. The team appreciates the support from Powerade.
"We are excited to join forces with Powerade, a Coca-Cola brand, for the Tour de France 2024. This collaboration marks a significant moment for our team, as we once again solidify our bonds with a leading A-brand," said Sander Kruis, commercial director of Team Visma | Lease a Bike.
Powerade, with its new tagline, "Pause is Power," emphasizes the significance of breaks as moments of strength and rejuvenation. The company aims to instill this ethos within our cyclists, supporting them in pushing their boundaries.
"Powerade represents more than just hydration; it embodies the essence of victory," remarked the marketing director of Powerade. "Our collaboration with Team Visma | Lease a Bike reflects our shared dedication to exceed expectations and achieve success."
The partnership will commence at the start of the Tour de France 2024.
