Understanding that anything new takes some time to become integrated into people's systems, Team Visma | Lease a Bike aims to accelerate the name’s adoption through this fun and innovative initiative. Commentators and podcast hosts will be closely monitored during the upcoming Spring classics – Milan-San Remo, Tour of Flanders, Paris-Roubaix, Amstel Gold Race, and Liège-Bastogne-Liège – by cleverly using Artificial Intelligence technology to analyze their broadcasts.

Participants will be ranked based on how often the correct team is mentioned during the Spring Classics. The podcast or broadcaster with the highest rate of accuracy will be rewarded with eternal glory and The Name Game Award by Team Visma | Lease a Bike. A leaderboard on the campaign's landing page will allow participants and fans to track their progress and see who is in the lead.

Richard Plugge, CEO of Team Visma | Lease a Bike, emphasized the lighthearted nature of the campaign, stating; "While this campaign is certainly injected with a sense of humor, we also want to emphasize how important our main sponsors are for our team and that they get the mentions and therefore the appreciation they deserve."

The Name Game is powered by the team’s main sponsors Visma and Lease a Bike.

thenamegame.teamvismaleaseabike.com