Team Visma | Lease a Bike pays tribute to limitless thinking with new Tour de France jersey
Team Visma | Lease a Bike pays homage to the Renaissance with a special Tour de France jersey inspired by the spirit of this remarkable period of development. The drive for innovation and progress from that era reflects the team's mission to push boundaries and strive for improvement every day. The unique Renaissance pattern on the Tour jersey represents this mindset.
The 111th edition of the Tour de France makes its way from Florence to Nice, from the birthplace of the Renaissance to the land where it bloomed like never before. The Grand Départ takes place in the city of creative thinkers, revolutionary innovators, and versatile artists such as Michelangelo, Leonardo Da Vinci, and Donatello. These figures are emblematic of this unique period when the worldview shifted, placing humanity at the center and prioritising knowledge and progress.
The jersey, by clothing partner AGU, has been unveiled in a special manner over the past few days with the help of fans through a digital experience. After fans revealed the jersey, the cycling kit was launched with a spectacular video. It features the riders of Team Visma | Lease a Bike placed in iconic locations in Florence, styled in the manner of the Renaissance using 3D technology.
Richard Plugge, CEO of Team Visma | Lease a Bike, said: "With this beautiful cycling jersey, we not only honour this historic period and beautiful city and region, but it also symbolises our dedication to innovation and renewal. This commitment extends both within our team and in our collaboration with partners.
The new cycling jersey will be worn for the first time during the first stage of the Tour de France 2024 in Florence, where Team Visma | Lease a Bike continues its ambition to make sporting history.
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