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Team Visma | Lease a Bike stays true to iconic yellow and black in 2025

Team Visma | Lease a Bike stays true to iconic yellow and black in 2025

Team Visma | Lease a Bike proudly unveils its 2025 kit, staying true to the iconic yellow and black that defines the team’s identity. By keeping the full design unchanged, the team reinforces their recognizability and continues to build their brand.

Just like last year, Wout van Aert, Jonas Vingegaard and Marianne Vos will proudly wear yellow and black in 2025, alongside some new teammates like Pauline Ferrand-Prévot and Simon Yates. 

 Driven by unity, precision, and a shared purpose, Team Visma | Lease a Bike thrives on collaboration and alignment, embodying The Power of the Beehive. It’s a mentality that makes the team unstoppable. The familiar yellow and black colors remain a clear reflection of Team Visma | Lease a Bike’s identity, symbolizing courage, dedication, forward thinking, commitment, and team spirit. We don’t just race to win; we ride beyond victory. 

Jasper Saeijs, Manager Marketing and Communications, is proud of the 2025 kit: “By sticking with the same design and our yellow and black colors, we strengthen the identity that we’ve built over the last couple of years. During the season we will launch multiple campaigns that will emphasize our unique culture and identity. We are ready for a new season and to show The Power of the Beehive.” 

While the new kit reflects their dedication to continuity, Team Visma | Lease a Bike is also looking forward to deepening their brand and identity through campaigns and communications throughout the year. For instance, Team Visma | Lease a Bike’s adding a new detail to their 2025 kit: the Yellow B. logo will feature on the chest. Drawing on the strength of everything the team has built over the years, fans can expect to see more of what defines them both on and off the bike. 

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Richard Plugge, Managing Director, notes: “I’m happy we’re continuing with yellow and black, because it represents who we are and what we stand for. The achievements we’ve made in these colors are a testament to our strength as a team. Our success comes from working together towards our shared goal to inspire by winning together.” 

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