Ariel 'cleanest' jersey sponsor
As of this season, Team Jumbo-Visma rides in excellently cleaned jerseys. As an official partner, Ariel ensures that the riders arrive at the start looking smart and impeccable and full of confidence.
The detergent also makes all other sponsors shine on the jersey. To reinforce the partnership, the Ariel logo will be visible on the wash label of the new Tour de France jersey. This makes Ariel the least visible but cleanest jersey sponsor in the peloton.
More than ever, Ariel - like Team Jumbo-Visma - aims to achieve new goals and innovate in sustainable performance. For example, through better packaging and colder washing. The recyclable ECOCLIC cardboard box helps reduce plastic and the unique COOL CLEAN technology is specially designed for washing in cold water to save electricity and therefore CO2.
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