A new chapter in a shared history: Rabobank becomes partner of Team Visma | Lease a Bike
We are proud to announce that, as of July 1, 2025, Rabobank will officially become a partner of Team Visma | Lease a Bike. The partnership will be sealed today at Rabobank’s headquarters in Utrecht. This collaboration marks a significant step: Rabobank is returning to the world of cycling, driven by a shared vision of talent development, sports participation, and a healthy society. The partnership will begin with the Tour de France and will run for at least 3.5 years.
Rabobank has a long history in cycling. Over the years, the bank has closely followed the sport and our team, admiring its growth, professionalization, and the way we have strengthened and further developed cycling as a team. Now, we are taking a new step together, focusing on developing the next generation of cycling talents and promoting an active, healthy lifestyle.
A shared vision on Talent Development and a Healthy Society
Rabobank is a Dutch bank with a strong social commitment and a great passion for sports. For many years, the bank has been dedicated to Dutch elite sports and talent development. This partnership seamlessly aligns with our shared ambition to make sports accessible and to foster young talent.
A key element of this collaboration is the joint effort to nurture new Dutch cycling talent. Rabobank will become a strategic partner of our Ready2Race program, which introduces young children to cycling in an accessible way. In addition to partnering with Team Visma | Lease a Bike, Rabobank will also become a partner of TeamNL.
Richard Plugge, CEO of Team Visma | Lease a Bike: "This is a special moment. Rabobank has a deep-rooted cycling heritage. In 2012, they gave us the opportunity with Blanco to rebuild cycling and return it to the fans. Their decision to rejoin us as a partner is a great compliment. It shows how much cycling has evolved in recent years and how our team has become synonymous with professionalism, integrity, and success. Through this partnership, we continue building the future of the sport and inspire the next generation of cycling talents. We are proud of this collaboration and excited about what we can achieve together."
"Their decision to rejoin us as a partner is a great compliment"
“Rabobank has been supporting sports in the Netherlands for many years—ranging from enthusiastic amateur basketball players to ambitious hockey talents, and from young athletes with Olympic and Paralympic dreams to now, once again, professional cyclists. With the addition of Team Visma | Lease a Bike to our sports partnerships, we are returning to our old love: cycling. As the jersey sponsor of both the men’s and women’s teams, as well as the Development Team, we look forward to supporting the next generation of cycling talent together,” says Stefaan Decraene, Chairman of the Managing Board of Rabobank.
