Dirt is Good new partner of Team Visma | Lease a Bike and Ferrand-Prévot
Team Visma | Lease a Bike and Dirt is Good, Unilever’s international laundry brand group, have entered a partnership centered around Pauline Ferrand-Prévot. With performance at the core of her approach to cycling, the Olympic champion and Tour de France Femmes winner is a natural ambassador for Dirt Is Good’s new Skip Ultimate capsule range.
Team Visma | Lease a Bike rider Ferrand-Prévot is known for her meticulous approach to the sport. Mud, rain and tough conditions are part of her everyday life as a professional cyclist while preparation, focus and attention to detail are second nature to her. Like Ferrand-Prévot, the Skip Ultimate range aims to set a new standard for performance and precision in all conditions.
"Together, we have planned some exciting projects, including a short film that we are looking forward to sharing with you"
Ferrand-Prévot is Skip’s new ambassador: “I am very happy to be the new ambassador for Skip for the launch of their new Skip Ultimate capsules. Together, we have planned some exciting projects, including a short film that we are looking forward to sharing with you.”
For Team Visma | Lease a Bike, the partnership with an international brand from the Unilever portfolio marks an important step. The team values collaboration with partners that are also driven by development, innovation and performance. Sven van der Lugt, Head of Partnerships at Team Visma | Lease a Bike: “We are proud to partner with a strong international brand from the Unilever group. Dirt is Good has a distinctive identity worldwide and is a natural fit with the mindset and performance-first culture of both Pauline and our team.”
