Team Visma | Lease a Bike honours Dutch sportswomen with unique jersey for Tour de France Femmes
To celebrate the strength and achievements of Dutch sportswomen, Team Visma | Lease a Bike introduces a special jersey for the upcoming Tour de France Femmes. This jersey is a tribute to all Dutch female athletes, from Olympic champions to dedicated amateurs and recreational athletes, highlighting their collective power. The campaign, titled ’The Power of ♀range’, aims to inspire, encouraging everyone to strive for their best.
This tribute holds particular significance, as the Tour de France Femmes will start in the Netherlands for the first time and conclude on the iconic Alpe d'Huez, affectionately known as the Dutch mountain.
The jersey's design reflects this special start and finish location. "The Power of ♀range" is visualized both in its vibrant colors and dynamic shapes, symbolizing the unity and strength of Dutch sportswomen.
Richard Plugge, CEO of Team Visma | Lease a Bike: "Women hold an important place in Dutch sports history, especially in cycling. With the arrival of the world's biggest cycling race in the Netherlands, it was logical for us to seize this opportunity to honour Dutch sportswomen and inspire everyone to bring out the best in themselves and dare to dream big."
The new cycling jersey will be worn for the first time by the entire team including Marianne Vos and Riejanne Markus during the opening stage of the Tour de France Femmes in Rotterdam on Monday 12 August.
More information about the jersey can be found at http://thepoweroforange.teamvismaleaseabike.com
