Team Visma | Lease a Bike launches unique Tour de France jersey: Fans get a spot on the official team jersey
Team Visma | Lease a Bike has unveiled a special Tour de France jersey that brings cycling fans closer than ever to their heroes. Over the next six days, supporters will have the chance to have their own name featured on the official jersey worn by the riders during the world’s biggest cycling race.
With this exclusive design, named The Swarm, Team Visma | Lease a Bike honors the dedication of its fans and literally makes them a part of the Tour team. Everyone who purchases the special Tour de France jersey will have their name included in the design of the jersey that will be worn by riders such as Jonas Vingegaard, Wout van Aert, Marianne Vos, and Pauline Ferrand-Prévot.
A tribute to everyone who supports us
Jasper Saeijs, Chief Business Officer: "Teamwork is in our DNA and has been our strength for years. Together, we believe in achieving great dreams. For our team, it’s about more than just winning, it’s about how we work together to reach those goals. Behind every success is a team, and that team is bigger than just the riders on the bikes or in the support car. With this jersey, we’re showcasing the power of that connection. It’s a tribute to everyone who supports us, cheers for us, and believes in us. Together, we’re going for the highest possible goal again this summer."
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A unique design for you, but how does it work?
The jersey features a stylish, innovative look in which thousands of names are subtly woven into the pattern. Each rider’s jersey is unique, with different fan names on every jersey. Fans can add their name by pre-ordering the jersey between April 25 and April 30. Those who pre-order will receive one of the jerseys with their name on it just before the start of the Tour de France.
