The kit marks a new chapter in the team’s 2025 campaign: The Power of the Beehive. The Wingbeat symbolizes the first movements of a swarm of bees in spring. It reflects how the team functions and has prepared for the first major goals of the year, where every rider and staff member knows their role, every movement is deliberate, and every action contributes to their collective ambitions.

Jasper Saeijs, Chief Business Officer: “Over the past years, it has become a familiar moment for cycling fans: during the Tour de France, we appear in a redesigned jersey. In 2025, we are building on that tradition with multiple releases throughout the season, each with its own story but always recognizable as our team. We remain true to our strong visual identity, our signature colors, and a nod to our nickname in the peloton. The Tour of Flanders is the perfect moment to introduce the first special kit. Under the overarching theme The Power of the Beehive, The Wingbeat symbolizes our collective dedication and the meticulous preparation for our goals this year.”

The new kit features fresh visual elements while staying true to the team’s identity. It is available in limited quantities for fans through the team’s webshop.