From brainstorm to The Architect: how our Tour campaign came to life
Inspired by Antoni Gaudí and the spirit of Barcelona, the riders of Team Visma | Lease a Bike will compete in a unique Tour de France jersey from July 4 to July 26. After an exciting vote, the dark kit emerged as the winning design. In this article, Herman ten Kate, Head of Marketing & E-commerce, gives members of the Fan Peloton an exclusive behind-the-scenes look at the creation process of the jersey.
This content item is exclusive for members of the Fan Peloton
Become part of Team Visma | Lease a Bike and join our Fan Peloton! As a member, you get benefits such as exclusive interviews, behind-the-scenes content, always 15% discount in our webshop and more.
