Gorillas' Order & Win campaign
In April, we introduced 'The Masterpiece', the shirt in which our riders rode the 2022 Tour de France. This shirt debuted the Gorillas logo at Team Jumbo-Visma. It featured a variety of works by three internationally renowned Dutch masters. The shirt design generated a lot of buzz, and Gorillas cleverly capitalised on that. They introduced an 'Order & Win campaign'.
Timing
During the Tour de France, from 1 July to 24 July 2022.
Message
- Add the Masterpiece shirt to your shopping basket.
- Make sure you order for a minimum of 30 euros.
- Checkout, and who knows, you might find a cool Tour shirt with your shopping!
Visibility
Gorillas shared the promotion via its own site and social media channels.
Results
Around 2.000 action orders were placed.
More than 10% of these customers were new.
Gorillas succeeded in lifting their average order value up by more than 30%.
