Woven Into History: the campaign behind a historic Giro victory
For Jonas Vingegaard and Team Visma | Lease a Bike, the overall victory in the Giro d’Italia was a historic milestone. The Dane joined an exclusive group of riders who have won all three Grand Tours at least once. To celebrate this special moment, the team launched a large-scale campaign with the theme ‘Woven Into History’. Jasper Saeijs, Chief Business Officer, takes you through the process behind this campaign.
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