From idea to mascot: How Buzzy came to life
Last Friday, Buzzy officially made his debut as the new mascot of Team Visma | Lease a Bike. With the introduction of the cheerful bee, the team takes another step in strengthening its identity as The Bees. In the article below, Herman ten Kate, Head of Marketing & E-commerce, shares more about the idea behind Buzzy, the development process, and how the team's new mascot came to life.
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