The story behind The Swarm: 'A unique shirt as a tribute to our fans'
Following the successful campaigns of recent years, Team Visma | Lease a Bike has launched a unique Tour de France shirt again this year. With this exclusive design, called The Swarm, Team Visma Lease a Bike honours the dedication of its fans and literally makes fans part of the world's biggest cycling race. Tom Houtgraaf, Head of (digital) Marketing & E-commerce, explains the story behind The Swarm in the Fan Peloton interview below.
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