Team Visma | Lease a Bike announces partnership with Bowers & Wilkins
Team Visma | Lease a Bike is kicking off the new season with a new partner: Bowers & Wilkins. This partnership ensures that Team Visma | Lease a Bike riders are equipped with high-quality headphones in 2025.
Bowers & Wilkins, renowned for their high-performance audio technology and luxury design, will support the riders of Team Visma | Lease a Bike with their award-winning headphones. Whether it’s warming up before a race or unwinding during travel days, the Bowers & Wilkins headphones will help the riders to focus better and relax.
"It’s incredibly nice to find moments to completely unwind. The Bowers & Wilkins headphones are perfect for that."
Team Visma | Lease a Bike rider Tiesj Benoot emphasizes how important it is for him to occasionally escape the hustle and bustle: “During the season, we spend many days away from home, train hard, travel a lot, and are constantly on the move. It’s incredibly nice to find moments to completely unwind. The Bowers & Wilkins headphones are perfect for that.”
Jasper Saeijs, Marketing & Communications Manager at Team Visma | Lease a Bike, is proud of this partnership with Bowers & Wilkins: “Music plays an important role in the lives of our riders, both when preparing for a race and when relaxing off the bike. With Bowers & Wilkins, we are connecting a fantastic brand to the team and our athletes. We look forward to a successful collaboration and to use their high-quality products.”
Bowers & Wilkins is also looking forward to the partnership. Giles Pocock, VP Brand Marketing at Bowers & Wilkins, adds: “We are excited about our partnership with Team Visma | Lease a Bike, a leading team in professional cycling that shares our commitment to excellence, performance, and innovation. We look forward to supporting Team Visma | Lease a Bike in their pursuit another successful season.”