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fr Tour de France
World Tour 29 Jun '24 - 21 Jul '24
14/21 Agen › Pau 165km
15/21 Pau › Saint-Lary-Soulan Pla d'Adet 151km
16/21 Loudenvielle › Plateau de Beille 197km
it Giro d'Italia Women
Women's Team 07 Jul '24 - 14 Jul '24
5/8 Frontone › Foligno 108km
6/8 San Benedetto del Tronto › Chieti 159km
7/8 Lanciano › Blockhaus 120km
be Ethias-Tour de Wallonie
World Tour 22 Jul '24 - 26 Jul '24
1/5 Tournai › Fleurus 179km
2/5 Saint-Ghislain › Ouffet 188km
3/5 Arlon › La Roche-en-Ardenne 192km
fr Tour Alsace
Development Team 24 Jul '24 - 28 Jul '24
1/5 Sausheim › Sausheim 4km
2/5 Riedisheim › Ferrette 154km
3/5 Vesoul › La Planche des Belles Filles 132km
cz Czech Tour
World Tour 25 Jul '24 - 28 Jul '24
1/4 Prostějov › Ostrava 151km
2/4 Zlín › Pustevny 170km
3/4 Moravská Třebová › Dlouhé stráně 134km
es Vuelta a Burgos
World Tour 05 Aug '24 - 09 Aug '24
1/5 Vilviestre Del Pinar › Burgos 168km
2/5 Valle De Mena › Complejo Karstico Ojo Guareña 161km
3/5 Bodegas Nabal Gumiel De izán › Lagunas De Neila 138km
es Donostia San Sebastian Klasikoa
World Tour 10 Aug '24
1/1 San Sebastián › San Sebastián 236km
pl Tour de Pologne
World Tour 12 Aug '24 - 18 Aug '24
1/7 Wrocław › Karpacz
2/7 Mysłakowice › Karpacz
3/7 Wałbrzych › Duszniki-Zdrój
How Team Visma | Lease a Bike puts its partners in the spotlight during the Tour de France

How Team Visma | Lease a Bike puts its partners in the spotlight during the Tour de France

The Tour de France is not only the most important race of the year for our riders but also for our partners. Discover how our team puts them in the spotlight during this crucial month of July.

The day before the start of the Tour de France, Team Visma | Lease a Bike announced the Control Room. In the Control Room, the team analyzes publicly available data in real-time during the race, such as TV footage, weather information, and race radio, to optimize tactical decisions. The introduction of the Control Room is the result of a collaboration with main sponsor Visma and co-sponsor BetCity. It not only contributes to achieving the team's sporting goals but also generated significant international reach.

“The Control Room is a great example of how our team, together with our partners, makes an impact,” said Commercial Director Sander Kruis. “The Tour de France is a huge event where, as a partner of our team, you can have a very large reach through all the channels we have and the attention we generate. I am very proud of our marketing & commerce teams, who creatively capitalize on the momentum of the Tour de France. Later this summer, we will do the same around the Tour de France Femmes, starting in our home base, the Netherlands.”

Tour Campaign

In addition to the Control Room, numerous other activities take place during the Tour de France. Team Visma | Lease a Bike launches a special Tour campaign each year, with the Tour jersey being a central element. Various partners have once again joined in this year: Cervélo has designed a special bike in the same design as the jersey, as have Nimbl with their cycling shoes and Giro with their helmets. Eyewear partner Oakley also provides our riders with special glasses for the Tour de France. The Tour jersey is further showcased in Only for Men clothing stores, where it can also be ordered directly. Additionally, various jerseys worn by the riders during the Tour will be auctioned via Matchwornshirt.

Cycling jersey men 2024 - The Renaissance
Pre-order
Cycling jersey men 2024 - The Renaissance
  • Pre-order
  • Ordered from 4 July, shipment expected after 19 July 
  • Do you order items that are in stock together with a pre-order item? Then the items will only be shipped when the pre-order item is also in stock

Tour de France Renaissance cycling jersey men - Team Visma | Lease a Bike
After two Tour victories in a row marked by limitless innovation and progress, this year's Tour de France takes us from Florence to Nice. A journey through Renaissance times that reflects the team's mission to push and improve boundaries every day. Inspired by this distinct era, we continue to colour the future of cycling.

An ode to the Renaissance
The pattern on the jersey symbolises this period, when revolutionary ideas and a hunger for knowledge were at the centre of the Renaissance. ‘In the spirit of limitless thinking.’

Unique pattern and colour palette
With the unique pattern and colour palette of the Renaissance, we have designed a kit that is both striking and stylish. The tenue is not only a tribute to a revolutionary era, but also a powerful representation of the innovative and ambitious spirit of Team Visma | Lease a Bike.

Features

  • Unique Renaissance pattern: inspired by the iconic architecture and art of the era.
  • Bold colour palette: elegant and eye-catching, perfect for both our riders and cycling fans.
  • Roman numerals in the collar with the year of this Tour de France MMXXIV (2024).

Order the cycling jersey for men now!
Like our riders, wear Team Visma | Lease a Bike's Tour de France Renaissance cycling jersey and feel the inspiration of an era that changed the world.

€80.00
Go to shop

Main sponsor Lease a Bike made some of its logo positions on the jersey available for the Tour de France to companies that were already customers or signed up as customers of Lease a Bike.

Next to the bike, shoe partner Hoka provided special casual shoes for all the riders.

Furthermore, BetCity hosts several contests during the Tour de France, with prizes such as tickets for helicopter flights during the Tour or a look inside the Control Room. Through Team Visma | Lease a Bike, products from Giro, Nimbl, and Garmin can be won, among other items.

Finally, in Denmark, activations related to the Tour de France are taking place in 65 Bygma stores. And fuel partner BP is launching a special Tour de France advertising campaign.

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