"Business Clubs in football are commonplace", begins Richard Plugge, Managing Director of Team Jumbo-Visma: "In ice-skating and cycling this is not yet common-place. There are many companies where management or staff actively cycle or closely follow cycling. Just think of the ‘betting pools that are set up en masse during the Tour de France or companies that organize cycling events for their staff. Many companies find the step to an extensive sponsorship agreement too complicated or it does not fit within their marketing budget. With the launch of the Business Peloton, we want to make it possible for all companies to join our team."

It’s the passion for cycling and ice-skating that binds the companies together in the Business Peloton. Irrespective of whether you are a multinational, a self-employed worker, a director, a sales officer, an HR manager, or a marketeer, every company or individual can join the Business Peloton. By consciously offering a lot of 'value for money', Team Jumbo-Visma gives companies a taste of all the good things the team has to offer. For example, monthly events are organized where people can expand their network both on and off the bike. High-end speakers will inspire on various levels. And there is the possibility to meet cycling legends and Team Jumbo-Visma athletes.

Finally, there is also the possibility to become ‘Leader of the Business Peloton’. A Leader receives many extras, including two tickets for the final stage of the Tour de France on the Champs-Élysées, the possibility to host an event of the Business Peloton, and of course a meet and greet with a Team Jumbo-Visma cyclist.