They will work together around the races throughout Europe in which Team Jumbo-Visma participates. “Where the cyclists ride, we promote the region and campsites under the heading “Explore Europe Together”, Vacansoleil’s commercial director Jacky Lambert said. “We reinforce each other and complement each other very well.” Vacansoleil will also be the jersey sponsor of the women’s team and is a partner of the entire top sports team, including the speed skating team.

Vacansoleil is returning to the sport after parting ways with the former Vacansoleil cycling team as the main sponsor in 2014. The company used that budget to invest in its internet presence from that moment on. It has ensured that the camping holiday tour operator has a solid online position. “This is the moment to link our strong position to other premium brands. Team Jumbo-Visma is a strong A-brand, and we are proud that, as Vacansoleil, we can join this world-class top sports team”, Lambert said. “The fact that both the men and women will be racing all over Europe is a perfect match. Our campsites are spread all over Europe. There is always a Vacansoleil campsite nearby, no matter where the races are. We are going to focus a lot of attention on that.”

“We are proud to welcome Vacansoleil as a major partner of our team”, said Richard Plugge, general manager of Team Jumbo-Visma. “The European visibility and presence is something that connects us as A-brands. That is what we’re going for: Going into Europe together and winning together.”

Vacansoleil will be on the jersey of the women’s team of Team Jumbo-Visma from next season. The exposure of cycling for women is growing strongly. Next summer, after years of absence, there will be another Tour de France Femmes, with Team Jumbo-Visma participating. The start in Paris is on the same day as the finish of the men’s race. Lambert: “The eight stages over different terrain through the French countryside will pass countless campsites where the guests of Vacansoleil will be staying this summer. An excellent opportunity for us to show even more people the beautiful places you can stay at on our campsites.”