The L-logo on the Team Visma | Lease a Bike kits represents Founders of Loyalty, a leading company specialized in designing and implementing innovative loyalty programs for retailers.

A significant similarity between L-founders and Team Visma | Lease a Bike is their shared dedication to innovation, coupled with a profound understanding of the fundamental principles of both business and sport.

In 2014, the company played a crucial role in the establishment of Team Jumbo-Visma. To this day, L-founders remains a loyal and committed partner of Team Visma | Lease a Bike, with Robert van der Wallen serving as a commissioner alongside his role as a sponsor.